The Multiple Listing Service (MLS) is a computerized list of homes for sale through the National Association of Realtors (NAR). When a Realtor® lists a home for sale they enter it into their local MLS. In South Central WI the local MLS is called the South Central WI Multiple Listing Service. It contains all of the homes listed with Realtors® in: Dane, Sauk, Columbia, Rock, Dodge, and Green Counties as well as portions of Iowa, Jefferson, Lafayette, Grant, Crawford, Richland, Vernon, Juneau, Adams, and Marquette Counties.
Home buyers can view MLS listings through the websites Zillow.com
, and most individual Realtor® web sites. The MLS is far and away the most powerful tool any agent can provide for a home seller. In addition to the MLS, many agents offer supplemental services such as: open houses, corporate office websites, yard signs, display ads in Realtor/Properties magazines, newspaper classifieds ads, property flyers, inter-office flyers, flyers distributed to other agents, cable channel ads, open house ads, "just listed/just sold" postcards, etc.
Anyone who has spent more than a day in the real estate business knows that these supplemental services are not cost effective. They are designed to promote individual agents and convince sellers that their agent is doing everything possible to sell the home. The MLS sells homes.