Madison's For Sale By Owner Company
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Welcome to madcityhomes.com! We founded our company in July 2002 as an alternative to full service realty companies. Our Flat Fee MLS listings are the best of both the "for sale by owner" and "traditional realty" worlds. We offer full MLS exposure without the high listing commission, plus you retain the right to sell it to a fsbo buyer and pay no commission. Just think, no listing agents to pay and you interact directly with buyers and buyers/sellers agents yourself. It's a novel approach that has proven wildly successful.

We don't intend to replace traditional agents, only offer less expensive alternatives. Our typical clients are proactive, price conscious home owners who would rather retain control over the selling process and preserve their home equity than spend it on concierge-type real estate services.

On Feb 21, 2006 we were featured in The New York Times: "BIG IDEAS: Successful Start-Ups And Other Problems"

    Lifetime Sales (2003-2009):
  • Total sales volume: $430,459,352
  • Average sales price: $263,762
  • Average days on market: 76
  • Sales range: $35,500 to $1,580,000
  • Commission saved (estimate): $12,900,000
  • SCW-MLS ranking: 10th of 601 brokerages

    2009 Sales Data:
  • Total sales volume: $69,688,317
  • Average sales price: $242,816
  • Average days on market: 92
  • Sales range: $60,000 to $725,000
  • Commission saved (estimate): $2,322,933
  • SCW-MLS ranking: 10th of 465 brokerages
  • HomeFinder Average Rebate ($): 4,600
  • HomeFinder Average Rebate (%): 1.5

    2008 Sales Data:
  • Total sales volume: $68,709,976
  • Average sales price: $261,255
  • Average days on market: 97
  • Sales range: $59,900 to $1,580,000
  • Commission saved (estimate): $2,061,299
  • SCW-MLS ranking: 10th of 552 brokerages

    2007 Sales Data:
  • Total sales volume: $95,026,082
  • Average sales price: $266,927
  • Average days on market: 81
  • Sales range: $35,500 to $1,330,000
  • Commission saved (estimate): $2,850,782
  • SCW-MLS ranking: 11th of 588 brokerages

    2006 Sales Data:
  • Total sales volume: $88,620,515
  • Average sales price: $261,942
  • Average days on market: 66
  • Sales range: $75,900 to $1,261,000
  • Commission saved (estimate): $2,658,615
  • SCW-MLS ranking: 11th of 568 brokerages

    2005 Sales Data:
  • Total sales volume: $62,251,455
  • Average sales price: $274,994
  • Average days on market: 51
  • Sales range: $63,500 to $903,000
  • Commission saved (estimate): $1,823,210
  • SCW-MLS ranking: 12th of 524 brokerages

    2004 Sales Data:
  • Total sales volume: $37,706,676
  • Average sales price: $292,300
  • Average days on market: 65
  • Sales range: $50,000 to $950,000
  • Commission saved (estimate): $1,131,200
  • SCW-MLS ranking: 19th of 464 brokerages

If you have any questions or comments please feel free to contact Sheri at , or call (608) 438-3150.

Sheri & Stuart



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Madcity Homes is a licensed real estate brokerage located in Madison, WI.